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Ecco footwear is known around the world by its distinctive name and logo. But the driving force behind Ecco’s success has always been “wearability.” The company was founded on the idea of making comfortable shoes, and they’ve become so successful by sticking to that ideal.

The History of Ecco Footwear

There must be something about Danish shoes. Like Dansko, which has based its business around popularizing the Danish clog worldwide, Ecco footwear is also of danish origin and design. The company started in a little town called Bredebro, Denmark. It was founded by Karl Toosbuy in 1963.

Toosbuy started making Ecco footwear with the idea of creating a new kind of shoe that emphasized wearability. Over the next two decades,
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Ecco began selling their shoes internationally and repeatedly expanded their factory operations in Denmark. In 1974, they opened a plant in Brazil to produce the upper parts of their shoes. Ecco footwear had begun its succesful march to becoming a global corporation.

In the ’80s, Ecco footwear was being produced in several countries, including Japan. In 1980 and 1981, they introduced two enormously popular pairs of shoes: Free and Soft . Each style sold over a million pairs. By 1982,
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Ecco had over 500 employees and was producing three million pairs of shoes each year.